Author(s): Babis Magoutas; Nikos Papageorgiou; Fay Misichroni; Gregoris Mentzas
Linked Author(s):
Keywords: Behavioral change; Demand side management; Persuasive technology; Social persuasion; Water conservation
Abstract: In this paper we present Water City, a web-based social network application, aiming to change the attitudes and practices of urban communities of residential consumers towards pro-environmental behavior with respect to water use. Water City leverages the power of persuasive strategies when combined with social networking applications, with the aim to induce user behavioral change with respect to water conservation. Thought Water City, which can be seen as an aggregator of social motivation and other behavioral factors into an easily accessible platform, households can receive information and feedback about their water consumption, compare their consumption to that of similar others and set and monitor water reduction goals. Water City will be evaluated in terms of usability and potential towards behavioral change in the context of the Wat ERP project at two European cities: Karlsruhe and Barcelona.
Year: 2015